Katelyn Harvey

All Certifications

CERT. 01

Google Analytics Academy: Advanced Google Analytics

  • How data gets collected and processed into readable reports
  • Use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business
  • Segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website

CERT. 02

Google Analytics Academy: Google Analytics for Beginners

  • Shows new users how to create an account, implement tracking code, and set up data filters
  • Navigate the Google Analytics interface and reports, and set up dashboards and shortcuts
  • Demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking

CERT. 03

Hubspot Academy: SEO

  • Evaluate and improve your website’s SEO
  • Build backlinks to your website at scale to increase your website’s visibility on the search engine results page
  • Use insights from keyword research and reporting to improve your search performance

CERT. 04

HubSpot Academy: Growth-Driven Design

  • Conduct research and discover the right tools to develop a user-centric website experience
  • Implement an agile, data-driven approach to website building to consistently deliver impactful results
  • Create a website optimization roadmap to prioritize your website efforts based on performance

CERT. 05

Citi Program: Internet Research – SBE

  • Examines how researchers use Internet technologies in social and behavioral research
  • Obtaining online consent, emphasizing privacy concerns
  • Challenges of assessing harm and applying ethical principles in Internet-based research are explored
  • Unique issues of online consent, privacy, confidentiality, and risk assessment are highlighted

CERT. 06

Citi Program: IRB #2 Social and Behavioral Emphasis

  • Foundational training covering the major topical areas in human subjects protections
  • Historic and current information on regulatory and ethical issues important to the conduct of research involving human subjects

CERT. 07

Citi Program: Responsible Conduct of Research

  • Provides an in-depth review of the core RCR topics including authorship, collaborative research, conflicts of interest, human subjects, and research misconduct