For specific details on skills and knoweldge acquired from each certification, please see:
CERT. 01
Google Analytics Academy: Advanced Google Analytics
- How data gets collected and processed into readable reports
- Use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business
- Segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website
CERT. 02
Google Analytics Academy: Google Analytics for Beginners
- Shows new users how to create an account, implement tracking code, and set up data filters
- Navigate the Google Analytics interface and reports, and set up dashboards and shortcuts
- Demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking
Katelyn Harvey 